People sometimes ask us why we don’t source from across India from the start. The honest answer is: because we are from here. Ankush and Dhruv grew up in Uttarkashi, in the Garhwal division of Uttarakhand, in the valley of the Bhagirathi river. They went to school in Rishikesh. The Himalayas were part of everyday life—they shaped how we saw home, seasons, and the objects people lived with.
When you build a brand rooted in a place, you have to start with what you actually know — When you build a brand rooted in a place, you begin with what you know. For us, that means the forests, rivers, towns, and everyday life of Garhwal and Kumaon. It is where our memories come from, and where KAFAL found its beginning. We know Garhwal and Kumaon that way.
Garhwal
The western division of Uttarakhand. Home to Uttarkashi, Chamoli, Tehri, Haridwar, and Rishikesh. This is Deodar country — the air smells of cedar and cold river water. Across Garhwal, fragrance has long been part of everyday life—from homes and temples to quiet moments shared with family.
Kumaon
The eastern division of Uttarakhand, home to Almora, Nainital, Pithoragarh, Champawat, and many mountain towns that have long been shaped by craft, forests, and seasonal life. Along with Garhwal, Kumaon is home to the Kafal berry—the fruit that eventually inspired our name.
"Garhwal and Kumaon are not two places. They are two moods of the same mountain."
The Road Ahead
KAFAL will expand — to Himachal’s apple orchards and Lahauli wool, to Ladakh’s sea buckthorn and cold-pressed oils, to the forgotten spice gardens of the Northeast. But we will always return to where we began: the Uttarakhand hills, where the Kafal berry grows on wild slopes, refusing to be rushed.